Understanding the growing importance of wearing a fabric face mask, Founder/Creative Director Marci Cohen started on a just mission to create a quality, fashionable mask that is affordable. She reached out to a colleague in Pakistan, a country known for its 100 percent cotton textiles, and started testing samples. Unfortunately, none of them were right. They were either too big or too small. Marci wanted to make a mask that could stay on: no more one-ear hang or chin gaiter! Determined to create a just-right, one-size mask, she started using an adjustable button-hole elastic to make a-just mask, and now holds a provisional patent for it. A-just masks comply with CDC standards for fabric face masks. Their designs are stylish 100% cotton two-layer masks with filter pockets. To carry out their just mission, they support organizations helping women and children.